Tuesday, January 20, 2009

How a Few Popular Tech Products Were Named

Have you ever wondered how popular tech gadgets get their names? These are the products that we are all familiar with, such as Apple’s ipod or the BlackBerry. Creators of these products have the difficult task of deciding on a name that will make the product stand out, but not too much. They also must take precautions to not violate existing trademarks or copyrights. It can be a tricky process, and it is the final important phase of the product development. See the article by Tom Wailgum as he uncovers how several of most popular products of our generation were named. http://www.cio.com/special/slideshows/famous_tech_names/index
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1 comment:

  1. Dave BrinerJanuary 25, 2009 at 8:44 PM

    I'll check this link out in a little bit.

    At work we recently went through 2 months of meetings and back and forths between marketing, R&D, and the executives on what to name a product and what the embodiment of the product trademark would be. I was shooting for a Zorro theme but obviously was shot down pretty fast due to legal issues.

    You've got to hand it to some of these marketing campaigns, phrasing and visual connections can make or break products.

    Dave

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