Kinda funny how things have a way of turning around and biting you. One can see in this case the propensity for seeing both sides. Google is making a ton of money off of everyone, but I wouldn't argue that they're taking money away from anyone, probably the opposite, most of these businesses are probably benefiting greatly from the giant searchengine's capability for advertisement.
google vs. world
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This is an interesting case because you are talking about to giant entities – Google and American Airlines. I think AA has a case here with the fact that Google is using their trademark to sell key word triggers that generate paid advertisements on their search engine. As stated in the article, I think they also have a claim for false advertising. Since these advertisements are showing up as “sponsored links,” when apparently the trademark owner has not endorsed this product/service.
ReplyDeleteGoogle definitely has a vested interest in winning this dispute, and they may just have the deeper pockets to fight. This type of practice is a big part of the revenue generated by the company, and to lose the ability to sell this type of advertisement, would cause a huge loss of revenue.
It is true that Google is taking over the world…but who doesn’t like a company that you can take your dog to work, or play video games at lunch!