Johnson and Johnson vs. Red Cross - Part I

This is interesting. Of course when you think of the Johnson and Johnson, you think of the cursive J and J or bandaids - well most people anyway. But the "red cross" is actually licensed by Johnson and Johnson. This big corporation was actually gracious in allowing the non-profit Red Cross to use their trademark. However, the reason for the suit was that the Red Cross has allowed others to use the trademark without permission. So here's the story..

http://www.nytimes.com/2007/08/09/business/09cross.html

I'll apply what I learn from the "trademark" section after I actually read it. :-)